ATLASKING
PROJECT // 001
VISUAL_LANGUAGE.SYS
THE
CAMPAIGN
Creative marketing started before the first shot.
Before cameras rolled, Seth Johnson joined the production to help flesh out the visual language of Atlas King. He produced art, supervised visual execution on set, and captured character moments that would later become raw material for the film’s key art and promotional campaign. The marketing language wasn’t applied after the movie was finished — it was being built alongside the world itself.
VERTICAL_OUTPUT.SEQ
THE ACTION,
IN MOTION.
PRINCIPAL_ARRAY.DAT
CHARACTER
CAMPAIGN
MARKETING_FOUNDATION.DAT
BUILDING THE
MARKETING FOUNDATION
ALPHA COMMAND // EPK 01
ALPHA COMMAND // EPK 02Building a visual narrative.
The electronic press kit sits at the center of how Atlas King is introduced to the world, so it was built from the same visual and narrative DNA as the film itself. Seth captured footage on set, shaped production and interview material into a 15-minute featurette, then carried it through edit, graphics, color, sound design and final presentation. The result is a polished marketing piece that feels like a natural extension of the movie rather than material made around it.
WORLD_BUILDING.LOG
ART +
CONCEPTS
ON SETDESIGNFrom concept to reality.
Alpha Command helped shape the film through the art department — designing logos, graphic identities and prop artwork that gave the locations and organizations inside Atlas King their own visual history. The work was built to live physically on set and become part of the frame itself.
That process started early enough that the film didn’t even have its final title yet.
WORKING TITLE // BRAWLER
BEFORE THERE WAS ATLAS KING.
BOOKENDS.DAT
OPENING
TO CLOSING.
FIRST FRAME → LAST
FROM THE FIRST VISUAL IDEA TO THE FINAL CREDIT.
Atlas King asked for far more than a single deliverable: production art, key art, character campaigns, social editorial, VFX, an electronic press kit, titles and credits. Alpha Command stayed inside that process from pre-production through the closing scroll — keeping a large, varied set of asks connected by one visual language. Together, that work helped create a cohesive finished film and campaign with the same identity, intensity and intent from first frame to final credit.
PhotoshopIMAGE / KEY ART
IllustratorVECTOR / DESIGN
PremiereEDITORIAL
EffectsMOTION / VFX
ResolveCOLOR / FINISH
ReaperAUDIO / SOUND