RESURGENS ORTHOPAEDICS
PROJECT // 003
Nearly a decade of campaigns—directed, animated and carried from first concept through final delivery.
PIPELINE_CONTROL.SYS
NOT A CAMPAIGN.
A CREATIVE PARTNERSHIP.
Own the whole production, not just one department.
Across Resurgens campaigns, Seth’s role expanded from VFX into campaign direction, animation direction, project management and full post-production ownership. Depending on the spot, that meant concepting and writing, casting, directing talent, collaborating with the DP, supervising medical VFX, editing the cut, leading additional animators and delivering the finished campaign.
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CAMERA TO
COMPOSITE.
PRE-PRODUCTION → POST
The shot was already being built for post before the camera rolled.
On campaigns like Everywhere, direction and post-production were part of one decision-making process. Seth directed talent and worked with the DP on set, then carried those choices into the edit and VFX pipeline—selecting shots with the final composites in mind and supervising the animation system through delivery.
MAJOR_SYSTEMS.DAT
NINE MAJOR SYSTEMS.
ONE EVOLVING LANGUAGE.
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ONE SYSTEM.
A WHOLE WORLD OF MOTION.
OUTSIDE_BROADCAST.SYS
THE CAMPAIGN
DIDN’T STOP AT TV.
BRAVES SQUEEZEBACK // DIRECTION + ANIMATION
2017 → PRESENT
THE BEST CAMPAIGN
WAS THE RELATIONSHIP.
Resurgens became more than a recurring account. Over nearly a decade, Alpha Command helped carry the brand through changing campaigns, formats and visual ideas while maintaining the trust and production knowledge that only comes from years of direct collaboration. The work kept evolving because the partnership did too.
NEXT CAMPAIGN // STANDBY // END CAMPAIGN LOG_