ALPHA
COMMAND
STATUS
> CONTACT
PROJECT FILE // TASTE_THE_CULTURE.DAT
TELEVISION SERIES // IDENTITY + ANIMATION DIRECTION WARNER BROS. DISCOVERY // MORE

TASTE THE CULTURE

ALPHA COMMAND
PROJECT // 002

A complete visual language for a Daytime Emmy-winning series — from the logo and opening sequence to the graphics that carried every episode.

LOGO DESIGN01
OPENING TITLES02
BROADCAST GRAPHICS03
ANIMATION DIRECTION04
COMPOSITING05
01 // IDENTITY
VISUAL_LANGUAGE.SYS

BUILT FROM
THE LOGO OUT.

LOGO → OPEN → PACKAGE
ONE SYSTEM / EVERY EPISODE
ANIMATION DIRECTION // SERIES IDENTITY

Design the mark.
Then build the world around it.

The graphics package began before there was a finished show logo. Seth developed the mark as part of the opening-title process, then used it as the foundation for the series’ motion language: collage, rough-edged typography, bold color and a broadcast system built to feel energetic without losing clarity.

02SEASONS // PACKAGE
2023DAYTIME EMMY // SERIES
01VISUAL SYSTEM
100%GRAPHICS LANGUAGE
IDENTITY_LOCKUP // MOTION TITLE MARK // APPROVED
02 // OPENING TITLES
MAIN_SEQUENCE.V04

THE SHOW
IN 17 SECONDS.

COLLAGE / CUTOUT / TYPE
FULL OPENING SEQUENCE
OPENING_SEQUENCE // 00:17 ANIMATION DIRECTOR // SETH JOHNSON
MODULE 01 // CHARACTER CUTOUT + COLLAGE ENTRY
MODULE 02 // CULTURAL ENVIRONMENTS + TRAVEL SYSTEM
MODULE 03 // TITLE RESOLVE + SERIES MARK
FRAME // CITY
FRAME // ATL
FRAME // TEXTURE
FRAME // MARK
03 // BROADCAST PACKAGE
RECURRING_GRAPHICS.DAT

A SYSTEM BUILT
TO LIVE IN THE SHOW.

LOWER THIRDS / EXPLAINERS
RECURRING VISUAL LANGUAGE
LOWER_THIRD // GUEST IDPACKAGE ACTIVE
LOWER_THIRD // HOST IDPACKAGE ACTIVE
SYSTEM LOGIC
DESIGN → REPEATABILITY

Distinct enough to own the frame. Flexible enough to keep working.

Lower thirds, explainers and recurring graphics were all designed as parts of the same package—not isolated overlays. The goal was a recognizable language that could sit over documentary footage, introduce people and ideas quickly, and still feel unmistakably like Taste the Culture.

04 // SERIES CONTEXT
PRODUCTION_ACCESS.LOG

BUILT FOR
A REAL SERIES.

FOOD / CULTURE / PEOPLE
DOCUMENTARY + LIFESTYLE
ON SET // CONVERSATION + CULTURE
LOWER THIRD // WARREN CAMERON
LOWER THIRD // KEISHA CAMERON
PRODUCTION // JUSTIN SUTHERLAND
ANIMATION
DIRECTORROLE // VISUAL PACKAGE
WARNER BROS.
DISCOVERYDISTRIBUTION // MORE
2
SEASONSSERIES SYSTEM // RECURRING
DAYTIME
EMMY2023 // OUTSTANDING CULINARY HOST
05 // CAMPAIGN DEPLOYMENT
IDENTITY_OUTSIDE_FRAME.SYS

THE IDENTITY
LEFT THE SCREEN.

ON-SCREEN → PUBLIC CAMPAIGN
TBS / ATLANTA
Taste the Culture campaign installation on building
CAMPAIGN INSTALLATION // ATLANTA SHOW MARK // DEPLOYED
FROM TITLE CARD → CAMPAIGN IDENTITY

A logo built for more than the opening frame.

The mark created for the show became the public-facing identity of the series, carrying from the title sequence into promotional artwork and large-format campaign placements. The visual system wasn’t simply decorating the program—it was helping define how the program was recognized.

IDENTITY SYSTEM // DEPLOYED ON-SCREEN → PUBLIC SPACE
PROJECT SUMMARY
IDENTITY → DELIVERY

A VISUAL LANGUAGE
BUILT TO OWN THE SHOW.

Logo design, opening titles, lower thirds, graphical explainers and finishing all came from the same creative system. The result was a cohesive broadcast identity that could move between documentary footage, animation and campaign material while keeping one unmistakable voice.

PROJECT FILE // COMPLETE
VISUAL SYSTEM // DEPLOYED // END BROADCAST_